Marketing
Marketing
Text messaging and me
Happy 2010. I’ve been a bit bothered by something for a while now; text messaging and the implications it has on…
by Peter ZottoMarketing
PitchEngine: Interesting tool for an Influencer Program
As part of the OpenView Labs team, I provide sales and marketing support to the portfolio companies within growth venture…
by Amanda MaksymiwMarketing
Have You Made Your 2010 Marketing Resolution?
So here we are. Just 5 days into a brand new year and 2 days into the first work week…
by kelliestaceyMarketing
Content
A few months back, Andrew Davis, Chief Strategy Officer at Tippingpoint Labs, was a speaker at our OpenView Content Marketing…
by Glenn MichaelMarketing
Looking for good reads on Influence Marketing?
Most recently, I have been shedding light on influence marketing to the expansion stage software companies within the OpenView Venture…
by Amanda MaksymiwMarketing
Do You Have A Video Content Strategy?
When it comes to sharing your company with the world, the typical website content components include: company presentations, product/service descriptions, feature…
by kelliestaceyMarketing
From Conversation Marketing: list of 45 great ideas
I really like this list of 45 very specific things that you should be thinking about with respect to social…
by Scott MaxwellMarketing
100 Social Media and Content Marketing Predictions
Our friends at Junta42 have done a great job compiling the social media and content management marketing predictions from the…
by Scott MaxwellMarketing
Marketing’s Lead Generation Responsibility to Sales
I had an interesting email discussion with one of the marketing managers at a portfolio company. The discussion started after…
by Firas Raouf