Marketing
Marketing
How to Measure PR with KPIs Your Board Will Love
It’s easy to spot founders who have been burned by bad PR practitioners. Their body language communicates their suspicion (crossed…
by Erin Rohr Marketing
Sales Saturation: Is Your Sales Team Getting Soaked?
Here’s a scenario I’m sure you can relate to as a tech marketer: You generate an abundance of leads for…
by Mike Weir Marketing
How to Cut Through the Noise with Account-Based Marketing
Anytime you talk about account-based marketing, it also helps to explore “why not ABM?” What has lead to the rise…
by Justin Gray Marketing
Tired of Missing Revenue Targets? Fix Your Go-to-Market Alignment Issues
Alignment issues in your go-to-market strategy can wreak havoc on your business, which is why companies today are investing in…
by Rick Berzle Marketing
Why Messaging Matters for Startups & How to Nail It Every Time
If the ability to clearly state what your startup does is crucial to your success, why do so many startups fail…
by Kat McDavitt Marketing
The Future of Marketing: Embracing IoT & Learning How to Market Moments, Not Things
What’s our most important job as marketers? To create a compelling vision for tomorrow that resonates with and connects people…
by Rebecca Churt Marketing
Complete Guide to Targeted Advertising
If you consider yourself a modern marketer, you are likely already running basic display advertising and retargeting campaigns. The problem with…
by OpenView Marketing
Media Training 101: A Step-by-Step Guide to Acing Your Press Briefings
Speaking to reporters can be daunting, even for CEOs and founders who’ve done it dozens of times. Each interview takes…
by Sparkpr Marketing
3 Ways To Extend The Half-Life Of Your Content With Smart Repurposing
According to URL-shortening platform Bitly, the half-life of a piece of content on social media is distressingly short. Based on an analysis…
by Kara Burney