Marketing
Marketing
Chicken or the Egg? Lee Odden on SEO and Content Creation
Online marketing expert and author of Optimize Lee Odden weighs in on the debate on whether to prioritize targeted content creation or SEO.
by Lee Odden
Marketing
Practical CRM Deduplication and Data Cleaning
CRM Deduplication software is great, but sometimes you need to do it the old-fashioned way in Excel. Here's how, step-by-step.
by Nick PetriMarketing
Social Media Link Building: Watch Your Links Soar by Discovering the Who, How and When
Looking to increase your links? Social media link building is an immensely powerful tool if you can perfect the process.
by jmintonMarketing
Great Content Strategy in Action: Fishbowl’s Leap from Thought Leader to Market Leader
Cheryl Connor kicks off a three-part series highlighting some of the most innovative and successful examples of content strategy online by diving into inventory management solution Fishbowl and its focus on authentic thought leadership.
by Cheryl Snapp Conner Marketing
How to Get Others Invested in Your Social Media Branding Strategy
As a marketer, building a great brand via social media doesn’t have to be a lonely job. Branding expert Dorie Clark offers tips for getting everyone at your company to contribute to your social media branding strategy.
by Dorie ClarkMarketing
Why Email Still Beats Social Media Marketing
Marketing strategist Ian Brodie explains why, for all the buzz around social media marketing, your email list is still your most valuable asset.
by Ian Brodie Marketing
A Quick Guide to Creating Compelling Infographics
Infographics are a red hot content marketing commodity. This guide will show you — from start to finish — what you need to create data visualizations that capture your customers’ attention.
by Jonathan CroweMarketing
How To Convert Visitors: A Tiny Nudge Can Mean Huge Conversions
Consider the power of a simple turn of phrase or tiny graphics twist when contemplating how to convert visitors.
by jmintonMarketing
5 Great Examples of Customer-Centric Marketing Mission Statements
Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.
by Luis FernandesMarketing
The One Thing Your Competitors Can’t Copy: Why Storytellers are the New Marketers
Your competition can copy everything you do except for the story you tell. Content Marketing Institute’s Chief Strategist Robert Rose explains how you can crawl out of the trenches and get noticed by shifting your focus from search engines to storytelling.
by Robert Rose