Marketing
Marketing
How Non-Traditional Marketing Can Put You On The Map
By selling their app out of a VW Bus, the Divvy team proves that non-traditional marketing can give you an edge in a crowded market place.
by jmintonMarketing
8-Step Guide to B2B Content Mapping: Aligning Your Content to the Buying Cycle
With so many pieces of content for so many different buyers at every stage of the funnel, a complete content marketing strategy can also quickly become a confusing one. Learn how content mapping brings order to the chaos and can help you deliver the right content to the right prospect at the right time.
by Brandon HickieMarketing
Marketing Automation Prep: 3 Steps and You’re Ready to Roll
Learn how to determine whether you need marketing automation and how to deploy it in a way that builds your pipeline instead of clogging it.
by Luis FernandesMarketing
Labcast: Newsjacking as a B2B Marketing Tactic with David Meerman Scott and Jeff Ogden
In this week's Labcast, marketing strategist and bestselling author David Meerman Scott and marketing expert Jeff Ogden give us the scoop on one of marketing's fastest growing trends: newsjacking.
by David Meerman ScottMarketing
Discover the Top 50 Social Media Influencers of 2013
Social is a truly democratizing medium, so cut through the nonsense to discover who the real social media influencers are.
by jmintonMarketing
Two Amazing Tools for Prioritizing Content Creation
You’re likely seeing an increase in requests for content marketing materials, so it’s more important than ever to create a…
by jminton
Marketing
How to Prepare for a Relationship Marketing Program
Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you'll need to prepare for your relationship marketing program.
by Luis FernandesMarketing
Why Becoming a Thought Leader Can Make You Indispensable
Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.
by Dorie Clark Marketing
The Social Media Talent War: Is There Even a Competition?
With social media playing such a big part in our lives, chances are you'll land your next top talent via some form of social recruitment. But is LinkedIn the only way to go or should you be exploring other options?
by Meghan Maher