Marketing
Marketing
6 Questions to Ask Before Launching a Lead Qualification Team
Launching a lead qualification team requires a significant amount of preparation and resources. Here are six key questions to ask before you dive in.
by OpenViewMarketing
Bullseye: Defining Your Target Customer and Positioning Your Brand
In order to improve the accuracy and success of your branding efforts, you need to be able to define your target customer.
by Contributing AuthorMarketing
Stop Blogging “Nice” and Start Getting Real Results
When it comes to corporate blogging, good intentions won't get you anywhere if you don't have focus and intent.
by Contributing AuthorMarketing
Content Marketing in Highly Regulated Industries
Marketing strategist David Meerman Scott explains why fear of risk shouldn't prevent companies in highly regulated industries from sharing valuable content.
by David Meerman ScottMarketing
Is Online Influencer Outreach Overrated?
Are online influencer endorsements all they're cracked up to be? You may want to focus your efforts on generating advocacy from this crucial group, instead.
by Contributing AuthorMarketing
Signed, Sealed, Deliverables: Identifying Your Company’s Competitive Advantages
Identifying your company’s deliverables is the first step toward crafting competitive advantage statements that speak directly to customer need.
by Amanda MaksymiwMarketing
The Inbound Marketing Process: A Start-to-Finish Infographic
For many companies, inbound marketing is increasingly contributing to lead generation. This infographic leads you through the process from start to finish.
by Contributing Author
Marketing
8 Keys to Managing a Lead Qualification Team
Managing a lead qualification team can be a major time commitment. Here are eight elements sales managers should focus on as priorities.
by OpenViewMarketing
How to Use Content to Guide Customers Down the Path to Purchase
Stephanie Tilton, principal of Ten Ton Marketing, explains why it's critical for B2B companies to use content to move prospects along in the buying process.
by Stephanie TiltonMarketing
Why Us? A Guide to Competitive Messaging
Prospects buy from you — and customers buy more from you — when they perceive that your company, and its products or services, are better than those of your competitors. One of the best ways to enhance this perception is to develop competitive messages that truly resonate with your target audience and convey all of the things that allow you to create unique value and set your company apart from the competition. “Why Us? A Guide to Competitive Messaging” will help you create the kinds of messages that will increase your perceived value in the marketplace and help you win more business.
by OpenView