Product-Led Growth
Product-Led Growth
My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?
It's never too late for product-led growth. Neil McLean, co-founder of Navattic, highlights how sales teams can be more product focused.
by Neil McLean Product-Led Growth
Usage-Based Pricing: Behind the Scenes of New Relic’s Transformation
On August 7, 2019 New Relic – the cloud observability company – had an abysmal day, possibly the worst in…
by Kyle Poyar Product-Led Growth
GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C
Every business wants growth, but how growth is defined and achieved can be very different depending on the kind of…
by Meg Johnson Product-Led Growth
Good Growth Leaders are Unicorns: Here’s How To Find Them
The growth role is a confusing one to hire for. Early growth leaders should wear many different hats: experimenting with…
by Sam Richard Product-Led Growth
What VCs Really Look for in a PLG Company
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a…
by OpenView Product-Led Growth
Usage-Based Pricing Playbook: Customer Success Is A Mindset, Not Just a Job
2021 has proven to be the year of usage-based pricing. 45% of expansion stage SaaS companies now say they have…
by Kyle Poyar Product-Led Growth
Need to grow fast? There’s a team for that now
To build a growth team, or not to build a growth team? If you're still asking the question, you're probably already behind.
by Sam Richard Product-Led Growth
Everything You Need to Know About Freemium Pricing
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
by Kyle Poyar Product-Led Growth
Why Marketing Needs to Speak Product—Advice from Mailchimp’s Former Director of Growth
Every company wants to achieve rapid growth, but it can't happen without cross-team collaboration.
by Jamie Wallace