Product-Led Growth
Product-Led Growth
An Inside Look at Snyk’s Product Led Growth Strategy
Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.
by Jamie Wallace Product-Led Growth
The Product-Led Growth Market Map
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
by Sam Richard Product-Led Growth
‘Measure Everything’—Pendo’s Todd Olson on Becoming a Product-Led Organization
Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.
by Jamie Wallace Product-Led Growth
2020 Expansion SaaS Benchmarks: Getting Back to Hyper-Growth
We're sharing our four best pieces of advice to get back to growth.
by Kyle Poyar Product-Led Growth
Product-Led Companies: Why and How They Work
Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.
by Hiten Shah Product-Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing
Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.
by Kristin Hillery Product-Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller
Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.
by Kristin Hillery Product-Led Growth
3 Famous Freemium SaaS Strategies (And Why They’re So Good)
Get out your pen and paper and take notes as we look closely at the freemium strategies of Zoom, WebFlow and MailChimp.
by Victor Eduoh Product-Led Growth
3 Ways Feedback Can Improve Your Product-Led Startup Strategy
Here are three simple ways to get feedback to learn and refine your roadmap, advance your product and instill confidence with your board and investors with data-driven decisions.
by Darin Brown