Product
Inner Workings of Product Management at Product Led Growth Companies
Product led companies flip the script on every aspect of their business. They break the mold when it comes to...
by Ashley Murphy
Product
HubSpot’s 6 Steps to Building Out a PQL Model
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode...
by Ashley Murphy
Product
How to Identify a Product Qualified Lead (PQL)
Editor's Note: This article first appeared on the New Breed blog here. The marketing qualified lead, or MQL, has long been an...
by Amanda Nielsen
HR & People
How to Hire at a Product Led Company
Product led growth is behind the rise of some of the largest SaaS companies including Slack, Expensify and Dropbox. To...
by Amanda Walker
Product
Builder Beware: Marketing Tension in Product-first Companies
Editor's Note: This article first appeared on the Intercom blog here. One of the lures when I joined Intercom in 2014...
by Brian Donohue
Product
Free Software is the New Marketing
Let's face it, there are a million and two ways to grow a SaaS business. You could hire an expensive...
by Wes Bush
Product
Boost Enterprise Sales with Leads from Product Trials
Editor's Note: This article first appeared on Medium here. A majority of SaaS companies that I have built products for have...
by Travis Kaufman
Finance & Operations
Product Led Growth: The Secret to Becoming a Top Quartile Public Company
Software investors have traditionally focused on three key valuation drivers when evaluating businesses, including: Revenue growth, which is strongly positively...
by Sean Fanning