On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.
In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!
Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.
Some of the top People and Talent leaders at product led growth companies share their insights on their predictions as we enter 2020.
Pendo’s CEO discusses how this team built the product and organization to deliver a winning solution to the world.