Product-Led Growth

Product
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Becoming Product-Led With Customers in Old School Industries [Podcast]

On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

by Ariel Winton
Product-Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Sales
Selling in a Product Led Growth Company: It’s Not About You

In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.

by Leandra Fishman
Product
BUILD: The End User Era

As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!

by OpenView
Product
OpenView’s Top Product Led Growth Content from 2019

The end of the year typically means content calendars are full of roundup articles and trends to look out for in the new year. Check out OpenView’s top product led growth content from 2019!

by Bayley Dietz
Sales
Capitalize on Product Led Growth by Building a Growth Engine
You’ve built a product that end users love and achieved product led growth  – what’s next? With engineering, support and success...
by Haley Katsman
Product
Postman on Designing for the End User and Product-led Success

Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.

by Abhinav Asthana
HR & Leadership
The Top PLG People Leaders You Should Know (And Their Predictions for 2020)

Some of the top People and Talent leaders at product led growth companies share their insights on their predictions as we enter 2020.

by Ellie D'Amelio
Product
How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

Pendo’s CEO discusses how this team built the product and organization to deliver a winning solution to the world.

by Todd Olson