Product-Led Growth

On November 7 (yes, the day after the midterm election), we hosted leaders from some of the fastest growing software...

There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we...

Product led companies flip the script on every aspect of their business. They break the mold when it comes to...

Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode...

Editor's Note: This article first appeared on the New Breed blog here. The marketing qualified lead, or MQL, has long been an...

Product led growth is behind the rise of some of the largest SaaS companies including Slack, Expensify and Dropbox. To...

Editor's Note: This article first appeared on the Intercom blog here. One of the lures when I joined Intercom in 2014...

Let's face it, there are a million and two ways to grow a SaaS business. You could hire an expensive...