Product-Led Growth

Product
Lessons from OpenView's 3rd Product Led Growth Summit
On November 7 (yes, the day after the midterm election), we hosted leaders from some of the fastest growing software...
by Kyle Poyar
Product
Product Led Growth Maturity Calculator
There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we...
by Ashley Murphy
Product
Inner Workings of Product Management at Product Led Growth Companies
Product led companies flip the script on every aspect of their business. They break the mold when it comes to...
by Ashley Murphy
Product
HubSpot’s 6 Steps to Building Out a PQL Model
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode...
by Ashley Murphy
Product
How to Identify a Product Qualified Lead (PQL)
Editor's Note: This article first appeared on the New Breed blog here. The marketing qualified lead, or MQL, has long been an...
by Amanda Nielsen
HR & People
How to Hire at a Product Led Company
Product led growth is behind the rise of some of the largest SaaS companies including Slack, Expensify and Dropbox. To...
by Amanda Walker
Product
Builder Beware: Marketing Tension in Product-first Companies
Editor's Note: This article first appeared on the Intercom blog here. One of the lures when I joined Intercom in 2014...
by Brian Donohue
Product
Free Software is the New Marketing
Let's face it, there are a million and two ways to grow a SaaS business. You could hire an expensive...
by Wes Bush