Product-Led Growth
Product-Led Growth
Product Led Growth Maturity Calculator
There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we…
by Ashley Murphy Product-Led Growth
Inner Workings of Product Management at Product Led Growth Companies
Product led companies flip the script on every aspect of their business. They break the mold when it comes to…
by Ashley Murphy Product-Led Growth
Builder Beware: Marketing Tension in Product-first Companies
Editor’s Note: This article first appeared on the Intercom blog here. One of the lures when I joined Intercom in 2014…
by Brian Donohue Product-Led Growth
Boost Enterprise Sales with Leads from Product Trials
Editor’s Note: This article first appeared on Medium here. A majority of SaaS companies that I have built products for have…
by Travis Kaufman Product-Led Growth
Product Led Growth: The Secret to Becoming a Top Quartile Public Company
Software investors have traditionally focused on three key valuation drivers when evaluating businesses, including: Revenue growth, which is strongly positively…
by Sean Fanning Product-Led Growth
Mixmax’s CEO on How to Achieve Near-Zero CAC through Viral Growth
If you’ve ever been frustrated by the limitations of email, you’re not alone. In fact, startup Mixmax was founded to…
by Kyle Poyar Product-Led Growth
Scale-up Lessons: HubSpot’s Journey from MQL to PQL
One of the best things about working for a scale-up company is you get an opportunity to work on many…
by Kieran Flanagan Product-Led Growth
What I Learned from OpenView’s Product Led Growth Summit
On May 9th, OpenView convened 100+ SaaS leaders from our portfolio and network for our second annual Product Led Growth…
by Kyle Poyar Product-Led Growth
The 5 Pillars for Product Led Growth using Product Qualified Leads
A practical guide to turn your product into your best growth tool In my previous post Why Product Qualified Leads Are Rapidly…
by Mickey Alon