Product-Led Growth
Product-Led Growth
Your Guide To Customer Support & PLG
In a product-led growth (PLG) business, should we aspire to have *zero* customer support? My take: No! Support plays a…
by Kyle Poyar Product-Led Growth
Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight. Buzzwords come and…
by Kyle Poyar Product-Led Growth
Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of: $100…
by Kyle Poyar Product-Led Growth
Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service
You’ve probably heard companies claim that their products sell themselves. And for product-led businesses, this isn’t far from the truth.…
by Mikaela Gluck Product-Led Growth
Monthly vs. Annual Contracts: Is It Time To Reconsider Your Annual Plan?
SaaS businesses love annual contracts. Look no further than the data. Excluding the usage-based pricing pioneers, 68% of the Cloud…
by Curt Townshend Product-Led Growth
Jesus Requena (Figma): Building a PLG Data & Product Analytics Stack at Unity
Moving to a product-led growth (PLG) model changes the customer journey from a sales-driven approach to one driven by the…
by Rohma Abbas Product-Led Growth
Your Top Hiring and Recruitment Questions Answered: Sourcing Sales Leadership
Hiring sales leadership marks a major developmental milestone for your business—it means your product has gained momentum and you’re ready…
by Steve Melia Product-Led Growth
Going Usage-Based: How Algolia Built Their Most Customer Friendly Pricing Model Ever
Since Algolia’s founding in 2012, we’ve had eight evolutions of our pricing model. In the early days, we took a…
by Julien Lemoine Product-Led Growth
iLife: Empowering Life Insurance Agents for the 21st Century
We are incredibly excited to welcome Nelson, Amit, and the entire iLife team to the OpenView portfolio family. At OpenView,…
by Sanjiv Kalevar