Product
Product
Lessons from HubSpot: How to Overhaul Pricing in 3 Steps
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode…
by OpenView Product
HubSpot’s Journey from MQLs to PQLs [Podcast]
Kieran Flanagan, HubSpot’s VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear…
by Ashley Murphy Product
What VCs Look for in Product Led Companies [Podcast]
What the heck is product led growth? We sit down with OpenView Founder & Managing Partner Scott Maxwell to find…
by Ashley Murphy Product
How to Align Your Team for Maximum User Onboarding Success
Canva—a popular B2C design tool—has onboarded an impressive 10 million users to date. This is an exceptional feat in itself,…
by Ty Magnin Product
Scaling while Bootstrapping: How Lucidchart Reached 10 Million Users on a Shoestring Budget
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode…
by Kyle Poyar Product
Mixmax’s CEO on How to Achieve Near-Zero CAC through Viral Growth
If you’ve ever been frustrated by the limitations of email, you’re not alone. In fact, startup Mixmax was founded to…
by Kyle Poyar Product
Is Your Product Right for Product Led Growth?
Editor’s Note: Product led growth is a go-to-market strategy propelling the rapid expansion of companies like Slack, Dropbox and Expensify. In…
by Blake Bartlett Product
Scaling Your B2B Product? Be Sure to Consider These Areas First.
With growth comes challenges. When your B2B startup begins entertaining larger deals, your customers’ needs grow in complexity. And when…
by OpenView Product
Pricing: ProfitWell’s Patrick Campbell on Monetizing Your Customer Base [Podcast]
SaaS pricing, every business thinks about it, but the majority rarely act. In this episode of BUILD, hear from Patrick…
by Kyle Poyar