Product
The Ultimate Guide to SaaS Product Management

OpenView’s Kyle Poyar presents an inclusive guide featuring the best resources available to help you execute an amazing product management strategy.

by Kyle Poyar
Product
Everything You Need to Know About Freemium Pricing
Editor's Note: This article was first published on August 9, 2018. Special thanks to Ned O'Leary and Laura Rosca who helped...
by Kyle Poyar
Product
Listen
Becoming Product-Led With Customers in Old School Industries [Podcast]

On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.

by Ariel Winton
Product
The Ultimate Product Led Growth Resources Guide
Editor's Note: This article was first published on November 1, 2018.  Back in the the 1980s, software was sold on...
by Kyle Poyar
Product Led Growth
HubSpot's 5 Strategies for Transitioning to a Product-Led Organization

Shifting from a traditional inbound enterprise to a product led growth strategy is no easy task. Find out what HubSpot’s David Barron learned during their journey.

by David Barron
Product
BUILD: The End User Era

As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!

by OpenView
Product
Postman on Designing for the End User and Product-led Success

Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.

by Abhinav Asthana
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Product
How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

Pendo’s CEO discusses how this team built the product and organization to deliver a winning solution to the world.

by Todd Olson