Product
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JumpCloud’s Core Values with Rajat Bhargava [Podcast]

JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.

by Mackey Craven
Product Led Growth
How Atlassian Helps Startups Clone Their Product Led Growth Strategy

Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.

by Levente Szabo
Product
Accelerating Growth With The Extended Product Led Growth Strategy

Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.

by Aggelos Mouzakitis
Product
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OpenView's 2019 Expansion SaaS Benchmarks [Podcast]

Our 2019 Expansion SaaS Benchmarks are live! Listen to OV’s Sean Fanning and Kyle Poyar share the top findings with NetSuite’s Tom Kelly.

by Kyle Poyar, Sean Fanning
Product
The Network Effect: The Importance of the Viral Coefficient for SaaS Companies

Everyone wants to “go viral,” but it’s not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.

by Ashley Smith
Product
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BUILDing Zapier with Wade Foster [Podcast]

Season 7 of BUILD is all about product led growth. OV Partner Mackey Craven kicks things off with Zapier’s Co-founder and CEO, Wade Foster, to discuss why they put such a strong emphasis on the customer and how he built the business from the ground up.

by Mackey Craven
Product Led Growth
Product Led Growth Maturity Grader

Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.

by Sam Richard
Product
Putting PQLs into Practice at Your Organization

What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.

by Sam Richard
Product Led Growth
What is Product Led Growth? How to Build a Software Company in the End User Era

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.

by Blake Bartlett