Product
Product
The Best Growth Advice Of 2022
It’s been a big year for OpenView’s blog, thanks to the support of readers like you. In 2022, we published…
by Kyle Poyar Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users…
by Kyle Poyar Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)…
by Sam Richard Product
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t…
by Casey Renner Product
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the…
by Kyle Poyar Product
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing…
by Kyle Poyar Product
3 Steps to Painless Design Delivery—According to Zeplin’s CEO and CMO
It’s no secret that it can be a little tricky getting from design creation to design delivery.
by Meg Johnson Product
Everything You Need to Know About Freemium Pricing
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
by Kyle Poyar Product
Why Marketing Needs to Speak Product—Advice from Mailchimp’s Former Director of Growth
Every company wants to achieve rapid growth, but it can't happen without cross-team collaboration.
by Jamie Wallace