Product

Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition,...
by Sam Richard
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
PLG 123
Top 3 Things We Learned from PLG123 in 2021
With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it....
by Meg Johnson
3 Pillars of PLG
Product-Led Growth
The 3 Pillars of Product-Led Businesses

What make product-led businesses so successful? We asked leaders from Airtable, Datadog, Calendly and many more PLG companies to help us answer this question.

by Mackey Craven
Podcast
Listen
3 Steps to Painless Design Delivery—According to Zeplin's CEO and CMO

It’s no secret that it can be a little tricky getting from design creation to design delivery.

by Meg Johnson
Product
Everything You Need to Know About Freemium Pricing

Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.

by Kyle Poyar
Product-Led Growth
Listen
Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product-Led Growth
The 8 KPIs That Actually Matter—And How To Measure Them

We monitor these closely within our portfolio at OpenView.

by Sam Richard