Product
Postman on Designing for the End User and Product-led Success

Founder & CEO of Postman, Abhinav Asthana, explains how the team designed a product for the end user using a PLG strategy. Read here.

by Abhinav Asthana
Product Led Growth
A Recap of OpenView's 2019 Product Led Growth Summit

Couldn’t make it to our fourth annual Product Led Growth Summit? Don’t worry, OV’s Jeff Curran broke down the key takeaways here.

by Jeff Curran
Product
How Pendo Leverages a Great Product, Customer-centricity and Strong Culture for Success

Pendo’s CEO discusses how this team built the product and organization to deliver a winning solution to the world.

by Todd Olson
Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel
Product
The Power of Simplicity: How Auth0 Takes on Complex Identity Challenges with a Developer Approach

Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).

by Eugenio Pace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product Led Growth
Product Led, but People Focused

Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.

by Ashik Ahmed
Product Led Growth
From Bootstrapped to Category Leader: Lessons from Zapier's Founders

Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.

by Wade Foster
Product
Listen
JumpCloud’s Core Values with Rajat Bhargava [Podcast]

JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.

by Mackey Craven