Product
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.
Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.
Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.
Our 2019 Expansion SaaS Benchmarks are live! Listen to OV’s Sean Fanning and Kyle Poyar share the top findings with NetSuite’s Tom Kelly.
Everyone wants to “go viral,” but it’s not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.
Season 7 of BUILD is all about product led growth. OV Partner Mackey Craven kicks things off with Zapier’s Co-founder and CEO, Wade Foster, to discuss why they put such a strong emphasis on the customer and how he built the business from the ground up.
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.
What are PQLs and how do you successfully transfer those leads over to your sales team? Learn how you can use (some) lead scoring tools to successfully find the customers that will convert to paying customers.
Our BUILD book features in-depth articles about scaling your product led growth organization.