Product

PLG summit
Product
Your Guide to Ungated Products
In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...
by Kyle Poyar
Product-Led Growth
Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG
Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...
by Kyle Poyar
Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...
by Kyle Poyar
Product
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data.  Product-led growth (PLG)...
by Sam Richard
Product-Led Growth
The Ultimate Product-Led Growth Resources Guide

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

by Kyle Poyar
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
PLG 123
Top 3 Things We Learned from PLG123 in 2021
With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it....
by Meg Johnson