Product

In a product-led growth model, you’re challenged to deliver value first and monetize second. PLG companies almost always allow users...

Product-led growth (PLG) starts with the end user. A healthy PLG engine depends on these users discovering your product through...

We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,...

This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)...

OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of...

The lesson: Rules are made to be broken.

We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.

Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...

With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it....