Startup Strategy

Leadership
The Founder's Guide To Startup Advisors
At OpenView, I’m a professional matchmaker. Every day, I connect companies with subject matter experts. After doing this for almost...
by Casey Renner
Leadership
4 Tips for Setting Your Company's Annual Rhythm

Every company starts the new year with big goals and aspirations. But how many of those companies actually accomplish them?

by Kristin Hillery
Product Marketing
How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives

Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.

by Casey Renner
Startup Strategy
We Explored 3 Product Positioning and Branding Failures. Here’s What NOT to Do.

B2B brand and product positioning will only continue to become more important with the rise of the End User Era.

by OpenView, OpenView
Leadership pitfalls
Leadership
Predictable Pitfalls of Founders and How to Avoid Them
Editor's Note: This article originally appeared in People + Strategy magazine here. We have romanticized founders having their “eureka” moments, writing their...
Startup Strategy
The Simple Secret to Getting Ahead in Tech
A couple of weeks ago, I read a fantastic article in the Wall Street Journal about Leyla Seka’s rise through...
by George Roberts
Startup Strategy
Using Empathy to Improve the Customer Journey
Empathy is key to improving the customer journey, but to develop it we need to get as close as we...
by OpenView
Startup Strategy
Why the Most Successful People Stay Weird
Have you ever been to a conference where a presentation impacts you to the point of insanity? You can't get...
by Kyle Lacy
Startup Strategy
How to Maintain Focus Behind the Wheel of a High-Growth Startup
Living in Boston and traveling as frequently as I do (California, New York, Seattle, Atlanta, etc.), I don’t get to...
by Scott Maxwell