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Startup Strategy

Startup Strategy

Discovering Your Ideal Users: How Visily Scaled to 100K Signups in 5 Steps

“A picture is worth a thousand words,” as the adage goes. The chart below demonstrates the value of obsessing over…

by Jordan Woods
header image of Paige Finn Doherty, founder of Beyond Genius Ventures. She is in front of a digitized blue background with the OV logo.

Startup Strategy

How SaaS Founders Can Reach the Gen Z Market

When I was a teenager, I wanted to manage rappers. The lifestyle didn’t agree with me, so I became the…

by Paige Finn Doherty

Startup Strategy

The Founder’s Guide To Startup Advisors

At OpenView, I’m a professional matchmaker. Every day, I connect companies with subject matter experts. After doing this for almost…

by Casey Renner
Nikita Miller, SVP, Head of Product Management at The Knot Worldwide

Startup Strategy

Hiring Product Managers: When Should You Hire Your First Product Person

What skills and qualities do you need in your first product hire? Nikita Miller, SVP, Head of Product Management at The Knot Worldwide breaks it down.

by OpenView

Startup Strategy

‘A Constant Adrenaline Rush’: 3 New York City Founders Give an Inside Look at Building Their Startups in the Big Apple

Building a business amidst New York City’s sky-high cost of living, fiercely competitive talent market, and distance from Bay Area investors is not for the faint of heart.

by Riviera Lev-Aviv
Francesca Krihely

Startup Strategy

MongoDB’s Playbook for Breaking Into and Dominating a Market

We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace

Startup Strategy

How to Get Your First 100 Customers—Smart, Actionable Advice from Top Executives

Leaders from Twilio, IBM, SurveyMonkey and more share their best tips.

by Casey Renner

Startup Strategy

Founders, Use These Tips to Get More Done (and Prevent Burnout)

Travis Jamison shares some of the lessons he's learned through all of the ups and downs, wins and losses of being an early-stage startup founder.

by Travis Jamison

Startup Strategy

How to Make Sure Your Product Launch Isn’t a Disaster

Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.

by Shirin Shahin

Startup Strategy

SurveyMonkey’s CMO On Making Marketing More Human

B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.

by Ariel Winton

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