Startup Strategy
Startup Strategy
Outbound Prospecting Showcase: Aaron Kerzner of Zmags
Devon McDonald: Hey Aaron, how long have you been with Zmags now? Aaron Kerzner: It’ll be two years at the…
by OpenView Startup Strategy
Brand Awareness Research: 5 Business Benefits
Last week, I wrote a blog post explaining and sharing six examples of commonly used types of B2B brand awareness…
by Brandon Hickie Startup Strategy
Time: The CEO’s most precious resource
In Ben Horowitz’s influential article on Peacetime CEO/Wartime CEO, he quoted a very memorable line from Andy Grove, the legendary…
by Tien-Anh Nguyen Startup Strategy
Ready to Hire? A Quick Guide to Setting Your Recruitment Strategy
You’re ready to begin scaling your business. You’ve identified a need for talent. You’ve just received venture capital funding. You…
by Jessica Ray Startup Strategy
Sorry, But Your Expansion Stage Software Business Probably Ain’t Worth $100 million
I continue to be amazed by the number of entrepreneurs that can show a relative lack of sophistication or business…
by Nick Hammerschlag Startup Strategy
Leveraging Technology to Improve Your Sales Forecast: Part 2
How can managing forecasts historically help you improve accuracy? In my last post I wrote about some of the…
by Ori Yankelev Startup Strategy
Brand Awareness Survey Questions: Selecting the Optimal Style
Two weeks ago, I wrote a blog post on 8 research design factors to consider when planning a B2B brand…
by Brandon Hickie Startup Strategy
The Business Model Canvas: What It Is and Why You Need It
Earlier this week, I watched Alex Osterwalder introduce his Business Model Canvas to a group of avid listeners at MIT’s…
by Er-Si An Startup Strategy
Lead Qualification Assets: Are You Taking Too Long to Adjust?
If you are not being agile with your messaging (when it is NOT working), your team is likely missing out on many, many opportunities.
by OpenView