Startup Strategy
Startup Strategy
Salespeople are Different….Manage to their Personalities!
Whether they can sell a ketchup Popsicle to a woman in a white dress or ice to an Eskimo, great…
by Brian Zimmerman Startup Strategy
Marketing Channel Research: How to Design a Prioritization Scheme?
What prioritization factors really matter when identifying which marketing channel types to utilize in your company’s marketing campaign? And which…
by Brandon Hickie Startup Strategy
You May Not Care About Your Klout Score, But I Do
In recent months, Klout has come under fire for the score it publishes to measure social media influence. If you…
by Nick Petri Startup Strategy
Corporate Social Responsibility: Is Your Company a Good Corporate Citizen?
Corporate social responsibility is a big buzzword in business today with lots of companies claiming that they are great community…
by Brandon Hickie Startup Strategy
B2B Social Media: How to Drive Website Traffic
Is Social Media Driving Traffic to your Site? Social media is a great way to connect and engage with your…
by Amanda Maksymiw Startup Strategy
Superhero CEOs Share Their Top 5 Scaling Lessons
Now that we are all back after the Thanksgiving Holiday trying to work off too much turkey with trimmings and…
by George Roberts Startup Strategy
Generational Differences: Gen Xers, Can You Work with Millennials?
Tough, capable and diligent vs. optimistic, idealistic and enthusiastic? Individualistic pessimists vs. team-oriented dreamers? Often seen as the two generations…
by Brian Zimmerman Startup Strategy
Organizational Management: Do You Know How to Say No?
Saying no. This is a pretty fundamental concept in your organizational management, and therefore something you have to master. One…
by Jeremy Aber Startup Strategy
The Top 3 Reasons Why Buyers BUY
Over the past few weeks, I’ve posted a short series at OpenView Labs on the Sandler selling method based on…
by Brendan Cournoyer