Startup Strategy
Startup Strategy
It’s Not All Marketing’s Responsibility: Engaging with Buyers’ Influencers
B2B Enterprise Sales People: Are you finding it impossible to “sell” directly through social media? Honestly, don’t even bother. What…
by OpenView Startup Strategy
What Are Your Recruiting Metrics?
A few weeks ago, I was commenting on an interesting blog post and video at Dice, a career site for…
by Victor Mahillon Startup Strategy
FY 2012 is Coming: CEOs, Service Your Customers Like BMW
OpenView Partners believes that building great software companies is not about the growth capital we invest but about how the…
by George Roberts Startup Strategy
A Candidate’s Feast: Carving Out the Interview Experience
Are your candidate’s begging for seconds, or are they leaving the table before you even serve dessert? In the spirit…
by Jessica RayStartup Strategy
Roundtable: Why Do Startups Fail?
There's more than a few reasons why young companies end in failure -- though some are more common than others.
by Amanda Maksymiw Startup Strategy
Onboarding New Employees — GET ORGANIZED!
Today, I sat down with Rebecca Jacobs, OpenView’s events and organizational guru, to talk more about our own firm’s onboarding…
by Jessica Ray Startup Strategy
FY2012 is Coming: CEOs, Why Not Consider Raising Prices?
2012 is right around the corner and CEOs and management teams in early and expansion stage software companies are in…
by George Roberts Startup Strategy
Amazon Pricing Strategy: Bundling Its Way into a Competitive Position
Last week, I wrote a blog post about the Amazon Kindle Fire marketing strategy and the gamble that the Amazon…
by Brandon Hickie Startup Strategy
FY2012 Is Coming: CEOs, What About Your Management Team?
In preparation for 2012, over the last several weeks I have covered the importance of making sure your mission and…
by George Roberts