Startup Strategy
Startup Strategy
The Curse of Email in Customer Communication
I believe that technology companies tend to rely too much on email for communicating with their customers. This tendency may…
by Firas Raouf Startup Strategy
Corporate Recruiting at Various Levels
We’re currently interviewing candidates to join our People (Recruiting) Team here at OpenView Venture Partners. I spoke with a candidate…
by Victor Mahillon Startup Strategy
Taking Down the Giant: Be the Thought Leader Your Customers Are Looking For
This is the second post in a three-part series that will highlight a few ways smaller startups and expansion stage…
by Brian Zimmerman Startup Strategy
More Data, Please: Understanding How to Track Success
It’s a fact: VCs love data. Many love data so much that they are even focusing some of their investing…
by Ricky Pelletier Startup Strategy
Have a Sales Process? Here Is a Simple Diagnostic!
I thought I might share with you a simple/ brief diagnostic that I built years ago to quickly allow and…
by Brian Zimmerman Startup Strategy
The Easiest Way to Fail In Business: Lack of Market Clarity
I noticed a restaurant went out of business the other day. I looked at the sign for the restaurant. It…
by Scott Maxwell Startup Strategy
B2B Social Media: How to Boost Engagement on LinkedIn
Smart marketers have been recognizing the benefits of LinkedIn for B2B social media strategies for some time now. According to…
by Amanda Maksymiw Startup Strategy
Traits of the Best CEOs: Creating and Communicating Mission, Vision, and Values
This is the second post in a short series on the traits of the best CEOs. To read the introduction…
by Firas Raouf Startup Strategy
Focus Like Steve Jobs Did!
I spend a tremendous amount of effort trying to get company management teams to focus on customer segments, products, and…
by Scott Maxwell