Startup Strategy
Startup Strategy
The Hardest Challenges of Implementing Scrum: Embracing Rapid Iteration
Rapid iteration is one of the core tenets of any agile methodology. But easy as the concept is to follow, it is incredibly hard to do well in practice.
by Tien-Anh Nguyen Startup Strategy
4 Questions You Need To Answer Before Building a Touchpoint Model
Establishing a sales touchpoint model is crucial to developing your buyer journeys. Here are four questions you need to ask before diving in and building yours.
by CeCe Bazar Startup Strategy
The Uncomfortable Truth: Your Company is Not Your Family
Unfortunately, your company is not your family. If you really want your expansion stage business to succeed, you can't be afraid to let people go.
by OpenView Startup Strategy
Growth Strategy: For Marketers, The Rules Have Changed
As a new member of the OpenView team, I want my blog to be a place to learn, share, and discuss the latest marketing growth strategies and growth tactics.
by Blake Harris Startup Strategy
Great Marketers Are Great Skeptics: 3 Assumptions You Need to Stop Making Now
I’ve been guilty of making my own marketing assumptions once or twice in my time, and if there's one thing I've learned from getting proven wrong, it's that great marketers need to be great skeptics.
by Morgan Burke Startup Strategy
The 3 People You Need to Meet if You Want to Succeed
I hear it all the time when I interview candidates: Everyone is looking for a mentor. They should really be looking for these three people, instead.
by CeCe Bazar Startup Strategy
The Rule of Four (or Five): One Way “People Analytics” Shaped Hiring at Google
How investing in "people analytics" has dramatically changed Google's hiring process — and saved the company time and money in the process.
by Carlie Smith Startup Strategy
The Hardest Challenges of Implementing Scrum, #1: Developing Self-Organizing Teams
Developing empowered, self-organizing teams is essential to Scrum success, but it's also one of the hardest challenges of implementing Scrum effectively.
by Tien-Anh Nguyen Startup Strategy
Choosing the Right Type of Content for Each Stage of the Buyer Journey
To succeed at content marketing, you have to use the right content at the right time. When it comes to…
by Kevin Cain