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Startup Strategy

Startup Strategy

2 practices that kill your professional image

Anyone running a business while simultaneously looking for investors or seeking a venture capital investment will invariably be busy. They…

by Er-Si An

Startup Strategy

Recruiting via Linkedin: Send The Right Message!

When first reaching out to a prospective candidate on Linkedin, a recruiter should follow certain guidelines. If you’re sending an invitation,…

by Victor Mahillon

Startup Strategy

Stop Wasting on Sales and Marketing

The following pattern strikes me as bizarre, almost crazy, and yet I see it present at many expansion stage software…

by Igor Altman

Startup Strategy

Review: Go To Market Strategy – Lawrence Friedman

Title: Go To Market Strategy Author: Lawrence Friedman Edition: 2002 Presentation: Organization – Though the cover, graphics, and chapter pages…

by Er-Si An

Startup Strategy

Enterprise Technology – Form vs Function

Product Management Priorities for Enterprise Software On this blog, I continually write about the many issues facing business enterprise software,…

by Tien-Anh Nguyen

Startup Strategy

Why does the voice of the employee matter so much?

As a customer service manager of a start-up or an expansion stage software company, do you ever reach out to…

by Faria Rahman

Startup Strategy

The Parallels Between Dating and Starting a Company

No, really.   Most people haven’t considered how similar dating can be to starting a company. At every juncture, there…

by Contributing Author

Startup Strategy

Ultimate Guide to Corporate Blogging is HERE

Corporate Blogging is a Great Foundation to any Content Marketing Strategy Cor­po­rate blog­ging pro­grams are a key com­po­nent to any…

by Amanda Maksymiw

Startup Strategy

Is Your Content Marketing Strategy in a Rut?

Can you tell the difference between a rut and a groove in your content marketing program? I recently heard a…

by Amanda Maksymiw

Startup Strategy

At the end of the day, sometimes you have to play by your own rules

Super Bowl Sunday without the Patriots allowed me to spend all of my time focusing on the ads. While it…

by Corey O'Loughlin

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