Startup Strategy
Startup Strategy
Being Very Good is One of the Worst Things You Can Do: Be A Purple Cow, Instead
Here's a challenge for salespeople and marketers this quarter: Forget trying to be good at what you do. Be a purple cow instead.
by OpenView Startup Strategy
The 5 Hardest Challenges of Implementing Scrum
Implementing Scrum methodology is a difficult process. Here are the 5 areas that need the most work when starting out.
by Tien-Anh Nguyen Startup Strategy
How to Target a Not-So-Target Audience
Stressing out targeting multiple audiences on social? Don't worry! Here are three tips to help you pull off a successful marketing balancing act.
by Morgan Burke Startup Strategy
Sales Manager Reality Check: 9 Things Your Reps Are Thinking But Not Saying
So you think you know what your reps are thinking? It may be time for a sales manager reality check. Here are nine things to get out in the open now.
by CeCe Bazar Startup Strategy
Streamlining the Interview Process: 5 Common Challenges and Solutions
An organized, efficient interview process is key to your company's ability to hire quickly and effectively. Here are five common challanges and solutions to help you tighten up your process.
by Carlie Smith Startup Strategy
3 B2C Messaging Tips for B2B Marketers
Some of the best B2B marketers approach their messaging more like a B2C marketer. Here are 3 tips for B2B marketers from your B2C counterparts.
by Morgan Burke Startup Strategy
Two Big Reasons Not to Accept that Counter Offer
My advice for candidates who receive counter offers? Don't just immediately accept them. Stop, relax, and consider the following.
by Meghan Maher Startup Strategy
4 Tips for Facilitating a Successful Buyer Insights Workshop
Here are four practical tips for conducting a successful Buyer Insights Workshop, including facilitation, inputs, outputs, and common pitfalls to avoid.
by Tien-Anh Nguyen Startup Strategy
The Perks of Being a Proactive Recruiter
In the tech world, the bulk of hires are made through proactive outbound recruitment. The key word there is proactive. If you're waiting for the right candidate to come to you, you're going to find yourself with a lot of open positions to fill.
by Carlie Smith