Startup Strategy
Startup Strategy
Common Statistical Mistakes to Look Out For in Market Research
Adding to last week’s blog, as it relates to a company’s offline or online marketing strategy, here are some more…
by Faria RahmanStartup Strategy
Mr. CTO… Time To Let Your Baby Go
In this post, I shift my attention from the founding CEO of the early stage software company… to the founding CTO. My last…
by Firas RaoufStartup Strategy
How to Get Sued over your EULA, and Lose!
Ok, I thought that title would grab your attention. Well, recently a court case surfaced where the software company lost…
by Jeremy AberStartup Strategy
The Importance of QA in Content Marketing – 5 Content Marketing Nightmares
5 Content Marketing QA Nightmares A typo in your eNewsletter Including the wrong art card in a video Forgetting to…
by Amanda MaksymiwStartup Strategy
How to Sell the Value of Content Marketing to Your Company
Are there content marketing skeptics in your company? So you have some non-believers within your organization. You know how to…
by Amanda Maksymiw
Startup Strategy
Are big platform monopolies stifling new product development?
Why are reports of the dominance of platform vendors greatly exaggerated? Tim Wu, a professor at Columbia Law School, just published…
by Tien-Anh NguyenStartup Strategy
Top 3 Corporate Blogging Excuses
So your expansion stage management teams have decided to prioritize corporate blogging as a key component of your firm’s content…
by OpenViewStartup Strategy
Common Market Research Mistakes of Small SAAS Companies
Market research is an important component of any small SAAS company’s marketing strategy success and competitive positioning. The research might…
by Faria RahmanStartup Strategy
Cloud and Mobile Security
A few weeks ago, I discussed several issues concerning technology trends in the cloud computing market (as well as mobile).…
by Igor Altman