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Startup Strategy

Startup Strategy

Startup Recruitment: Unusual Candidate Marketing Tactics

When perusing hiring tips on the internet, I never came across anything that states, “Look for someone who is wearing…

by Diana Martz

Startup Strategy

Which Type of Software Distribution Agreement Do I Need?

Any company seeking a venture capital investment will benefit from reading this post. I am often asked which type of…

by Jeremy Aber

Startup Strategy

MassChallenge Finals are Here!

Today marks the final day for MassChallenge where 26 finalists will present to a panel of venture capital advisors, leading…

by Kobie Fuller

Startup Strategy

A great product strategy: solving other product’s problems

Kryon Systems finds an easy way to discover a big market: Solving bigger vendor’s end users problems I blogged earlier this…

by Tien-Anh Nguyen

Startup Strategy

Startup recruitment: What to Look For in an A-Player

When it comes to startup recruitment, it can be tough to separate the “good” candidates from those who are truly…

by Diana Martz

Startup Strategy

What is Customer Engagement?

What is the one concept that defines your content marketing strategy? CUSTOMER ENGAGEMENT.  If this is not at the forefront of…

by Amanda Maksymiw

Startup Strategy

5 Misconceptions about Online Video

 Online videos represent an important component of OpenView Venture Partner’s Online Marketing Strategy because they characterize a great method for…

by Corey O'Loughlin

Startup Strategy

Lead Generation Strategies: Follow your Top Prospects

Okay… sounds like one of my creepier lead generation strategies. By follow, I don’t mean find your prospect’s home address and stalk…

by OpenView

Startup Strategy

Young Companies Help the Economy Most!

This is a pretty impressive summary article on recent studies surrounding the benefits of the start-up community to the economy.…

by Scott Maxwell

Startup Strategy

Have You Tried Being an Undercover Boss? It Really Works!

I was interested to see this report on how the Republic Airways CEO recorded an episode for the CBS show…

by Scott Maxwell

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