Startup Strategy
Startup Strategy
What is Your Renewal and Upsell Rate?
Your renewal and upsell metric is a critically important aspect of your company’s overall operational dashboard. This metric tends to…
by Firas RaoufStartup Strategy
Sales Process – What is the Elephant in the Room?
I spend a lot of time with our expansion stage portfolio companies working with the sales management teams on their…
by Brian ZimmermanStartup Strategy
Viewer Abandonment in Online Video
Visible Measures is a company that aims to help marketers get the most from their online videos. They recently published a…
by Corey O'LoughlinStartup Strategy
Vital Stats for B2B Marketers: Video
To follow up on my post from last week about the importance of Social Media for B2B marketers, I wanted…
by Corey O'LoughlinStartup Strategy
Introducing a New Product in a New Market: How to be Successful in The “Suicide Cell”?
Last week, I wrote about competing against free software, and this week I will share with you a few strategies…
by Faria RahmanStartup Strategy
Enterprise CRM Implementation: What Would you Choose ?
CRM Implementation for the Enterprise: Who to bet on? Most of our portfolio companies use Salesforce.com to manage their sales…
by Tien-Anh NguyenStartup Strategy
Startup Employee Retention: Managing Millennials
Knowing how to manage Millennials is critical for startup employee retention since it is highly likely that Millennials are already…
by Diana MartzStartup Strategy
What You Can Learn from Katy Perry
Singer Katy Perry recently started a debate about what clothing is and is not appropriate by donning a cleavage-baring dress…
by Diana MartzStartup Strategy
Connecting with Your Customer
This week, I spent a day away from OpenView Venture Partners HQ and was in Dallas at the Shop.org annual…
by Kobie Fuller