Startup Strategy
Startup Strategy
4 Ideas to Heat Up Your Recruiting Efforts in March (Even if It’s Still Cold Outside)
The polar vortex may be making things frigid outside your window, but that’s no reason for your recruiting efforts to cool down or freeze up. Here are four creative recruiting ideas to light a fire under your team.
by Meghan Maher Startup Strategy
Reaching the Startup Tipping Point: When We Knew We Had a Real Company
It's the moment every entrepreneur lives for — reaching the startup tipping point when you know your idea is actually a viable business. But as UnboundID founder and CEO Steve Shoaff recalls, as exhilarating as that moment is, it also means the pressure is officially on.
by Steve Shoaff Startup Strategy
Marketers: Don’t Create a Single Piece of Content Before You Read This
Thinking of creating content to support your sales and marketing? STOP! Before you spend any time and money, use this simple tool to ensure it’s actually going to move the needle.
by Jonathan Crowe Startup Strategy
Attention Marketers: Before You Go Global, Get Local!
If your company is marketing anywhere outside of the United States, it’s essential that you take the time to customize…
by Kevin Cain Startup Strategy
Lessons from a Championship Team: What Is Your Company’s 64?
Looking back on the championship basketball team I was a member of in college, I realize the lessons in leadership, teamwork, and defining your aspirations apply to growing a successful tech company, as well.
by OpenView Startup Strategy
Moving Beyond Mantras and Mission Statements: Maintaining Your Company Culture as You Grow
This article explores how innovative companies like Zappos serve as positive examples of maintaining company culture during growth.
by Salima Ladha Startup Strategy
Founder Frugality: How Wistia’s Aversion to Spending Led to their Ascension
In a sea of startups, you’ll be tempted to spend on shiny things you can showoff; Wistia CEO Chris Savage preaches founder frugality instead.
by jminton Startup Strategy
Strictly Sales: Hiring Top Sales Talent and Advice on Entry-Level Sales Jobs
In the final post in our Strictly Sales series, Jeff Hoffman shares his best sales hiring tips and tells entry-level people what to look for in sales jobs.
by CeCe Bazar Startup Strategy
Getting Personal with Your B2B Sales Pitch
Have you considered leveraging personal and career ambition as a key value proposition in your B2B sales pitch? It could be the angle you need to get to hearts of your prospects.
by Brandon Hickie