Startup Strategy
Startup Strategy
How Understanding Your Personality Type Can Improve Your Work Performance
Understanding your personality type can help you improve your own performance and better manage those around you.
by Katy Smigowski Startup Strategy
Avoid Getting Sidetracked
The book Sidetracked by Francesca Gino illustrates the types of factors that can transform our behavior and divert our decisions, thereby obstructing our ability to remain focused and committed to our goals and objectives.
by Salima Ladha Startup Strategy
3 Lessons in Truly Epic Content Marketing
My review of Joe Pulizzi's Epic Content Marketing, and my three favorite lessons from the book.
by Jonathan Crowe Startup Strategy
3 Playlists to Boost BDR Productivity
Let’s be honest, being a Business Development Rep (BDR) is a grind. If you're looking to boost BDR productivity you've got to get creative and liven things up.
by CeCe Bazar Startup Strategy
Market Segmentation Strategy: Finding the Right Balance Between Too Broad and Too Niche
An successful go-to-market strategy requires defining market segments with the optimal level of details to be actionable and effective. Make sure you don't lose the forest for the trees (and vice versa).
by Tien-Anh Nguyen Startup Strategy
Sales Goal Planning for 2014 Made Easy: The Top-Down Approach
It's that time of year: time to map out your sales goal planning for 2014. But don't worry — here's a template that will make setting your numbers a breeze.
by OpenView Startup Strategy
My Self-Proclaimed Top 5 Recruiting Blog Posts of 2013
As this was my first full year at OpenView, I wanted to reflect on my top five recruiting blog posts for you to enjoy.
by Meghan Maher Startup Strategy
The Key to a Lean, Mean Content Marketing Team
How do the best content marketers do it all? The truth is they don't. Learn the secret to building a lean content marketing team that's efficient and scalable.
by Jonathan Crowe Startup Strategy
How to Hire a Front-End Engineer
The engineering job market is a highly competitive one — make sure you read these tips on how to hire a front-end engineer to find the right candidate more quickly.
by Katy Smigowski