Startup Strategy
Startup Strategy
5 Tips to Stay Focused & Productive this Holiday Season
It’s a busy time of year, but that doesn't mean you can't stay focused at work. Here are five holiday productivity tips to help you finish the year strong.
by Katy Smigowski
Startup Strategy
Startup Marketing Lessons from JFK
Like all politicians (and marketers), Kennedy knew the importance of connecting with his audience with the right message. But unlike most, he also had the vision to take full advantage of innovation and change. Even 50 years after his death, we remain captivated by the narrative that he began.
by Jonathan Crowe
Startup Strategy
The Re-engineering of Microsoft Begins: A New Take on Performance Evaluation
Microsoft is taking steps to revamp its notoriously divisive culture — starting with employee performance evaluation. What lessons can you learn from the software giant's stumbles?
by Sudip Verma Startup Strategy
5 B2B Social Media Superstars
Here is a list of five social media success stories from B2B companies that have found ingenious ways to engage with their audiences online.
by Alex Flores Startup Strategy
Women in Tech: 4 Tips to Stay Balanced in a “Flexible” Working Environment
Do flexible work environments result in us being always on? Three influential women in the Boston tech community share their tips for staying balanced in this highly connected world.
by Meghan Maher Startup Strategy
Show Me the Money: Designing Sales Compensation Plans that Won’t Fail
Register for a free webinar with sales strategist Michael Hanna and learn how you can motivate your sales team by designing no-fail compensation plans.
by CeCe Bazar Startup Strategy
Exploring Employee Loyalty: Insights from My Travels to North Africa
Many founders of startups are hoping to accomplished what the Moroccans have mastered with their employees — transcend the boss and worker relationship and establish real employee loyalty.
by Salima Ladha Startup Strategy
How Not To Manage Product Upgrades: Lessons from Windows Phone
Keep your customers in the loop regarding your product upgrades. Here are some "Don't Do's" courtesy of Microsoft's dismal track record with Windows Phone.
by Sudip Verma Startup Strategy
Should You Work at a Big Company or a Startup? The Great Tie Vs. T-Shirt Debate
Neither option is inherently better than the other, the question is – which is better for you? Should you work at a startup or big corporation?
by Meghan Maher Startup Strategy
5 Lessons I’ve Learned From Recruiting for Software Companies
I've learned a lot helping OpenView's portfolio companies find the best candidates and build out their teams. Below are five specific lessons that can be put to good use both inside and outside the world of recruiting.
by Katy Smigowski