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Startup Strategy

paid, owned, and earned media

Startup Strategy

Distributing Content With Paid, Owned, and Earned Media

I’ve been working on an eBook for some time now about how to build a content factory. This week, I’m…

by Kevin Cain

Startup Strategy

Why You Need to Understand the Sales Capacity of Your Business Development Reps

Do you really understand the sales capacity of your business development reps (BDRs) or outbound lead generation reps? Well, if you don't it's time to start figuring it out!

by OpenView

Startup Strategy

3 Benefits of Taking an Unplugged Vacation

Everyone needs a little R&R from time to time. Here are three benefits to taking an unplugged vacation, which should be encouraged, not frowned upon.

by Meghan Maher

Startup Strategy

Dear Hiring Managers: Don’t Hand Over Power to Your Top Candidate

There is a fine line between getting candidates excited for a potential offer and giving them too much leverage. Hiring mangers must remember they are effectively negotiating with top candidates from the first interview.

by Katy Smigowski

Startup Strategy

A Little Parable about Getting What You Want Out of Your Career

If you dream of your career heading in a certain direction you are responsible for taking it there. Here is some career development advice in the form of a parable.

by Lindsey Gurian

Startup Strategy

Transcribing Your Podcasts and Video: Transcription Tools & Services

Looking for cheap and effective transcription for your podcasts and videos? This post breaks down a list of popular transcription tools and services.

by Jonathan Crowe

Startup Strategy

How HR Can Use Big Data to Drive Employee Productivity and Performance: Part 2

Here are two examples of how HR can use Big Data to monitor and improve the efficiency of employee recruitment and retention efforts.

by Salima Ladha
Internal Feedback Process

Startup Strategy

Internal Feedback Survey: Weighing the Costs and Benefits of Anonymity

Should you make your internal feedback survey anonymous? This post covers the costs and benefits of anonymity in an internal feedback process.

by Brandon Hickie
content marketing plan

Startup Strategy

So, What’s Your Content Marketing Plan?

I had the opportunity to talk with Robert Rose this week (if you don’t know him, he’s the Chief Strategist…

by Kevin Cain

Startup Strategy

Beginner’s Guide to Setting Up YouTube Ads

This guide will quickly walk you through setting up YouTube ads to boost engagement with your target audiences worldwide.

by Luis Fernandes

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