Startup Strategy
Startup Strategy
B2B Customer Relationship Management: Building a Customer Touchpoint Plan
Maintaining a steady stream of communications with your customers is key to retaining them. Read on for tips on how to improve your customer relationship management by crafting a customer touchpoint strategy.
by Sudip Verma Startup Strategy
Does This Meeting Need to Happen? 4 Questions to Ask Before Scheduling
Meetings can be a great way to get on the same page, or a tremendous waste of time. As your company scales, you can't afford the latter. Here are four questions to ask to have fewer meetings that are more productive.
by Nick Petri Startup Strategy
Sales Performance Benchmarking: To Benchmark… Or Not to Benchmark?
For some, sales performance benchmarking can help provide answers to a variety questions about sales and outbound lead generation team effectiveness, but others are skeptical. Which side do you fall on?
by Ori Yankelev Startup Strategy
Warning Interviewers: Are You Being Seduced by Candidate First Impressions?
Do we allow our first impressions to always impact our decisions for who is ultimately the best person for the position? No. At least, we like to think we don't.
by Carlie Smith Startup Strategy
Staffing Up: Who’s Going to Run Your Content Factory?
If you think building a content factory is as simple as hiring a writer to crank out a series of…
by Kevin Cain Startup Strategy
Why Your Company Should Make 2013 the “Year of Leadership”
One of the best ways to create true impact in a growing business is to create a team full of innovators who aren’t afraid to start or embrace a movement. Make 2013 your "Year of Leadership."
by Scott Maxwell Startup Strategy
Can HR Rekindle Employee Trust?
How is it that HR, a dedicated department for addressing employees’ needs, has created a reputation of distrust, disingenuousness, and fear? The reality is this issue has not received as much attention as it should nor has its consequences been quantified to warrant a response.
by Salima LadhaStartup Strategy
Building a Partner Ecosystem, Part 2: Partnerships with Professional Service Providers
Strong partnerships with professional service providers are crucial to allowing a technology company to provide a satisfying full product experience for its customers.
by Tien-Anh NguyenStartup Strategy
Which is the Better Key to Gaining an Employer’s Trust: Track Record or Cultural Fit?
Trust plays an important role when it comes to hiring, but how is it established? Do we place more value on skills and experience or cultural fit?
by Katy Smigowski Startup Strategy
Creating a Customer Service Oriented Organization: 3 Lessons from the Walmart Approach to Customer Satisfaction
Are you in the early stages of building your organization? Read on for some key tactics to help in creating a company that is truly customer service focused.
by Sudip Verma