Startup Strategy

Startup Strategy
Cut the Crap: 6 Ways to Create Useful Content People Need
One of the downsides of living in the information age is that we are literally drowning in a sea of content. To stand out, you need to cut through the marketing crap to create content that's useful and that will meet your audience's needs.
by Kevin Cain
Startup Strategy
Outbound Lead Generation Team Reporting Structures: Option #1
In this first of a three-part series I will cover the first of three possible reporting structures for your outbound lead generation team.
by Ori Yankelev
Startup Strategy
Thinking of Implementing an ATS? 6 Crucial Things To Consider
Considering implementing an ATS? Here are six things you need to find out before deciding on the right applicant tracking system for you.
by Meghan MaherStartup Strategy
How to Make the Sale: Lessons from the Airbus Launch Strategy
The origins of Airbus and how they pursued an unique product strategy that set the stage for their success.
by Sudip Verma
Startup Strategy
Avoid Candidate Let Down: Quick Tips to Standardize the Candidate Rejections Process
Candidate rejections are a large part of the recruiting cycle. Here are some quick tips on how to both streamline and standardize the rejection process.
by Carlie Smith
Startup Strategy
Customer Dissatisfaction: Why Containment Is Not An Option
Customer service is often an under-appreciated function in a business. Consequently, it is also under-invested in by start-ups and expansion…
by Brandon Hickie
Startup Strategy
Saving the Twinkie (1930 – 2012?)
A letter to our recently departed friend, the Twinkie -- who may be coming back sooner than you think.
by Jonathan CroweStartup Strategy
Why Cultural Fit is Crucial to Startup Recruitment
The top talent you're targeting may have great skills, but if they're not a cultural fit they likely won't last long at your company.
by Diana Martz
Startup Strategy
Coping with Workplace Interruptions
A constant state of interruption seems to be the one we’re living in, and it’s not doing us any favors. Here are three tips to help you focus and stay on track.
by Megan McNeill
Startup Strategy
What are the Responsibilities of a Director of Talent Acquisition?
So, you're ready to build a Talent Factory within your expansion stage company. Your next step is to hire a Director of Talent, but before you start the search you need to establish the responsibilities first.
by Diana Martz