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Startup Strategy

useful content

Startup Strategy

Cut the Crap: 6 Ways to Create Useful Content People Need

One of the downsides of living in the information age is that we are literally drowning in a sea of content. To stand out, you need to cut through the marketing crap to create content that's useful and that will meet your audience's needs.

by Kevin Cain
Outbound Lead Generation Team Reporting Structure 1

Startup Strategy

Outbound Lead Generation Team Reporting Structures: Option #1

In this first of a three-part series I will cover the first of three possible reporting structures for your outbound lead generation team.

by Ori Yankelev
Implementing an ATS

Startup Strategy

Thinking of Implementing an ATS? 6 Crucial Things To Consider

Considering implementing an ATS? Here are six things you need to find out before deciding on the right applicant tracking system for you.

by Meghan Maher

Startup Strategy

How to Make the Sale: Lessons from the Airbus Launch Strategy

The origins of Airbus and how they pursued an unique product strategy that set the stage for their success.

by Sudip Verma

Startup Strategy

Avoid Candidate Let Down: Quick Tips to Standardize the Candidate Rejections Process

Candidate rejections are a large part of the recruiting cycle. Here are some quick tips on how to both streamline and standardize the rejection process.

by Carlie Smith
Customer Dissatisfaction Cartoon

Startup Strategy

Customer Dissatisfaction: Why Containment Is Not An Option

Customer service is often an under-appreciated function in a business. Consequently, it is also under-invested in by start-ups and expansion…

by Brandon Hickie
twinkie brand strategy

Startup Strategy

Saving the Twinkie (1930 – 2012?)

A letter to our recently departed friend, the Twinkie -- who may be coming back sooner than you think.

by Jonathan Crowe

Startup Strategy

Why Cultural Fit is Crucial to Startup Recruitment

The top talent you're targeting may have great skills, but if they're not a cultural fit they likely won't last long at your company.

by Diana Martz

Startup Strategy

Coping with Workplace Interruptions

A constant state of interruption seems to be the one we’re living in, and it’s not doing us any favors. Here are three tips to help you focus and stay on track.

by Megan McNeill

Startup Strategy

What are the Responsibilities of a Director of Talent Acquisition?

So, you're ready to build a Talent Factory within your expansion stage company. Your next step is to hire a Director of Talent, but before you start the search you need to establish the responsibilities first.

by Diana Martz

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