Startup Strategy
Startup Strategy
Waiting on Feedback? Why an Established Feedback Loop is So Necessary to the Recruiting Process
Feedback is critical to the recruiting process. Without it, a search cannot progress. To keep it moving and improving, be sure to establish a feedback loop BEFORE you start a search.
by Carlie Smith Startup Strategy
Listen Up: How to Improve Sales Presentations with Call Listening
One of the best ways to improve your sales team's productivity is to record sales calls and have reps and managers review them together, simply by call listening.
by Kim Reisman Startup Strategy
Top 10 Playlist: Songs for Entrepreneurs
I love music's ability to motivate us and make us feel understood, and it's in this spirit that I created this Top 10 Songs for Entrepreneurs playlist. What songs inspire you?
by Megan McNeill Startup Strategy
6 Content Marketing Performance Metrics You Need to Track
Performance improvement expert H. James Harrington said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, marketing performance metrics provide deep insights into how our content is doing.
by Kevin Cain Startup Strategy
The Importance of Saying “No” in Business (and Explaining Why Not)
Despite what many "yes men" would have you believe, giving "no" for an answer is perfectly acceptable. In fact, it could just save your company.
by George Roberts Startup Strategy
The Right Internal Recruiter Is Out There: 3 Tips to Finding a Good Match
As your company grows you may quickly come to the realization that you need an internal recruiter. The good news is the ideal person for the job really is out there -- you just need to know which qualities make a good match.
by Lindsey Gurian Startup Strategy
Content Audit: What It Is and Its Purpose in Content Marketing
Last week, I shared how to develop a content matrix to support a buyer persona focused B2B content marketing strategy. This week, I will describe what a content audit is and explain its role in a B2B buyer persona focused content marketing strategy.
by Brandon Hickie Startup Strategy
Recruiting: How Your Talent Team Can Implement Scrum
Why should your talent team implement Scrum? There's really no better way to increase productivity and make more great hires for your company. Here's how.
by Katy Smigowski Startup Strategy
Is It All About You? Why Some Content Marketers Fail
For content marketers to be effective they need to focus their efforts on building their company -- more than their personal -- brand.
by Brian Zimmerman