Summer Slump Series: Resources to Thrive in Product

Editor’s Note: This is Part 2 of a 5-part series to assist you in hitting your goals during the slow summer months. You can catch up on Part 1 here.

Welcome back to our Summer Slump Series! Headed to the beach? Sitting in an office that’s too cold? Use this quiet time to catch up on how to optimize your product to power the growth of your business.

As you may know, we are firm believers in product led growth. To get you caught up, product led growth is a go-to-market strategy that puts the product at the center of an org’s acquisition, conversion and expansion strategies.

We’ve listed the top articles you should read to get ahead of the game on this increasingly popular GTM strategy. You can also catch up on all-things PLG here.

Is Your Product Right for Product Led Growth?
A product led growth strategy isn’t right for every product or company, but can be an incredible growth lever for some. We highlighted the 8 characteristics that most product led growth companies embody.

There are Two Paths to Product Led Growth. One is Harder and Possibly More Effective.
OV Founder, Scott Maxwell, defines product led growth and the two paths that can lead you to success with this strategy. Hint: one will create better growth opportunities for your organization than the other.

The Ultimate Product Led Growth Resources Guide
We assembled this guide as the ultimate point of truth for the most informative and innovative PLG resources. You can find anything you ever wanted about the topic in this living document.

The Product Led Growth Market Map
We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy. Over 250 companies are featured including publicly traded companies like Dropbox, Slack, Twilio and Shopify. See if your company is on the list!

Product Led Growth Index
The proof is in the pudding. Businesses with a product led growth strategy outperform their non-PLG counterparts. Our Index exposes the financial, operating and valuation data for the public PLG companies we track.

Product Led Growth Maturity Calculator
Now that you have an overview of product led growth, it’s time to assess how well your organization embodies this strategy. Take our quiz and in just 5 to 10 minutes, we’ll gather a snapshot of your current PLG strategy and rate your maturity.

Podcasts

BUILD: Season 3 [Podcast]
For Season 3, we chatted with growth leaders from the likes of Slack, HubSpot, Typeform and ZipRecruiter to find out why they think product led growth is the future

BUILD: Season 5 [Podcast]
In the mood to put your headphones in and zone out? You can binge-listen to BUILD Season 5. It’s chock full of stories from leaders who have successfully used their product to scale to massive heights.

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Liz Cain is back on BUILD for the third time to share what she’s learned about pricing over the last three years at OpenView and how she came around to PLG.

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We can learn a lot about product led growth through top B2C brands. Find out what you can learn from companies like Venmo, Allbirds, Bumble, Spotify and more!

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