Creativity is a highly sought after skill in the workplace. [caption id="attachment_6823" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/fred_dela/}Frederic della Faille{/link}[/caption]...
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The first step in a product launch doesn’t directly involve the product, oddly enough. Market research is actually the first...
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In this video, the CEO of AtTask, Scott Johnson, covers a lot of ground pertaining to the internet’s ability to...
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Aligning people around shared core values is the first step any business must take. It serves as a framework for...
Nothing repels a potential customer quite like an unattractive landing page. [caption id="attachment_6837" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/maniya/}~FreeBirD®~{/link}[/caption] At...
For those that are unfamiliar with the concepts of personas and market segments, the differences between the two are a...
Having insights about your users is paramount to the viability of a product. [caption id="attachment_6833" align="alignright" width="240"] Image provided by:...
In this series on product launches, the author discusses the importance of recognizing a product launch as an involved process....
No, there isn't a perfect product launch rubric. But keep reading. [caption id="attachment_6830" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/unloveable/}unloveablesteve{/link}[/caption] A...