Firas Raouf, Author at OpenView

Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing...

Just got back from having lunch with a CEO of a Provo-based software company. It was a fascinating discussion. We...

Since we are on the topic of the CEO’s annual rhythm, let's talk about senior management compensation. As software companies...

Ahh, the new year... when the year-to-date bookings dashboard goes back to zero, the goal for the year is even...

I had a really good conversation with a candidate Exinda is considering for a sales position. The role Exinda is looking...

I am just coming out of an effort to recruit an independent board member for one of our portfolio companies....

I had an interesting email discussion with one of the marketing managers at a portfolio company. The discussion started after...

I recently wrote about developing the company’s Aspirations as one of the CEO Imperatives. Last week, we facilitated an Extraordinary...

There is an ocean of things we can cover in a discussion around demand generation. What I refer to here...