Market Research
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When it comes to market segmentation research, developing a hypothesis should be done with careful consideration of secondary and primary...
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Spreading ideas is at the heart of standing out. In the days of yore, the concept was simple: if you...
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This is a part of a series of videos from the Market Segmentation Forum hosted by Luke Hohmann and organized...
Market research is a key component of any good product team management process, sales and marketing strategy, or business growth...
Tips to Tame your Marketing To-do List Social Media has increased the workload of marketers worldwide. Burn-out is becoming more...
Customers and vendors, for all of their similarities, ultimately have their own best interests in mind. [caption id="attachment_6472" align="alignright" width="227"]...
Customer Development Lessons for Start-ups A start-up card company called Lottay, began like most start-ups. They had little money, an...
One of the most important skills in poker is being able to deftly calculate where you stand in relation to...
What has one marketer up in arms about the state of marketing in the high-tech industry? [caption id="attachment_6484" align="alignright" width="191"]...
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