Market Research

Market Research
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Develop a Hypothesis with Primary and Secondary Data, Part 2
When it comes to market segmentation research, developing a hypothesis should be done with careful consideration of secondary and primary...
by Tien-Anh Nguyen
Customer Success
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Seth Godin Explains the Concept of Standing Out
Spreading ideas is at the heart of standing out. In the days of yore, the concept was simple: if you...
by Contributing Author
Market Research
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How to Perform Good Market Research, Part 1
This is a part of a series of videos from the Market Segmentation Forum hosted by Luke Hohmann and organized...
by Tien-Anh Nguyen
Market Research
Market Research Done Right
Market research is a key component of any good product team management process, sales and marketing strategy, or business growth...
by Igor Altman
Customer Success
New Pace Will Win Social Media Race
Tips to Tame your Marketing To-do List Social Media has increased the workload of marketers worldwide. Burn-out is becoming more...
by vickilynn
Customer Success
Customer-Vendor Relationships: A Vicious Circle
Customers and vendors, for all of their similarities, ultimately have their own best interests in mind. [caption id="attachment_6472" align="alignright" width="227"]...
by Contributing Author
Customer Success
Start-up Killer on the Loose
Customer Development Lessons for Start-ups A start-up card company called Lottay, began like most start-ups. They had little money, an...
by vickilynn
Customer Success
The Similarities Between B2B Sales and Poker
One of the most important skills in poker is being able to deftly calculate where you stand in relation to...
by Contributing Author
Customer Success
A Cranky Marketer on the State of High-Tech Marketing
What has one marketer up in arms about the state of marketing in the high-tech industry? [caption id="attachment_6484" align="alignright" width="191"]...
by Contributing Author