Marketing
Marketing
It’s all about how you market it—Why Hurt Locker won the Oscar
I was very shocked to see Hurt Locker beat Avatar for best picture last night. I saw both movies and…
by Brian Zimmerman
Marketing
Market Segmentation: The Means to More Profitable Growth
Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing…
by Firas RaoufMarketing
Marketing Disruptive Technology
The terms “disruptive innovation” or “disruptive technology” have become staples in the vocabulary of venture capitalists, especially those focused on…
by Ori YankelevMarketing
BrandDigital: Key takeaways from the branding handbook
Last week I blogged about setting a social media strategy. This week I will write about the same topic with…
by Amanda MaksymiwMarketing
Teens Don’t Think Our Blogs are Cool :(
A recent Pew study found that teens are abandoning blogs for social networks. They also found that teens don’t use…
by Scott MaxwellMarketing
Marketing–“Sales can’t close my leads!” Sales–“Marketing leads are weak!”
These comments seem to come up over and over in my discussions with management teams at expansion stage companies. Who…
by Brian ZimmermanMarketing
Tweeting Your Jobs
We are always looking for new ways to find the best candidates for open positions at OpenView and our expansion…
by Diana MartzMarketing
Social Media Analytics
There seems to a rush to catch this train…At least from a brand’s perspective. With social networks, blogs, video content…
by Peter ZottoMarketing
Mountain Dew
I was reading a posting on The C-Suite Executive Assistant blog about the Mountain Dew can released last year. The C-Suite…
by Katie Cohen-Hausman