Marketing
Marketing
MongoDB’s Playbook for Breaking Into and Dominating a Market
We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
by Jamie Wallace Marketing
It’s Time to Resegment Your Market (and Revise Your Pricing)
This should be a top priority as you plan for 2021.
by Steven Forth Marketing
How to Write an Outreach Email That Someone Will Actually Read
With the average person receiving over 90 business emails every day, it’s no surprise that the majority of cold emails get ignored.
by Anastasia Belyh Marketing
Building an Acquisition-Centered Content Strategy for Your Product
People often look at content marketing as just a way to bring eyeballs to a webpage—and that it stops short of actually converting visitors into buyers. But HubSpot's Alex Birkett is here to tell us this isn't at all the case.
by Alex Birkett Marketing
The Do’s and Don’ts of Marketing to Developers
Helen Min outlines what it takes to build a strong developer brand like Stripe.
by Helen Min Marketing
The Inside Story of How Trello’s Marketing Team Evolved After the Atlassian Acquisition
We heard it first-hand from Stella Garber, Trello’s Head of Marketing, who was the first marketing hire at Trello back in 2014.
by Kristin Hillery Marketing
How to Make Sure Your Product Launch Isn’t a Disaster
Next time you’re gearing up for a big launch, avoid embarrassing or costly mistakes by incorporating these five ideas into your plan.
by Shirin Shahin Marketing
Leaders from HubSpot, Privy, Flywire and More on the Future of Marketing
Hear what they had to say about setting priorities, the rising importance of speed, and the very important thing we all seem to have lost.
by Casey Renner Marketing
10 Examples of Innovative Marketing Strategies for Startups
We’re at a pivotal time where businesses can truly effect positive change in the lives of their customers, especially as everyone navigates all of this uncertainty.
by Kevin Payne