Marketing
Marketing
Your Guide to Creating Award-Winning B2B Video Content
Here are all the how-to basics you need to start rolling out Oscar-winning (or at least customer-coverting) B2B video content.
by Kevin CainMarketing
B2B Oscars: Choose the Best Videos of the Year
In the spirit of the Academy Awards we've nominated this year's top B2B video content in three categories. And we're asking you to choose who goes home with the hardware!
by Jonathan Crowe
Marketing
User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect
Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView's latest report reveals three user adoption techniques that yield big results.
by Tien-Anh NguyenMarketing
Why Content Isn’t King
Don't believe the hype. Content is not king. Content marketing expert Rex Hammock wants to shine the spotlight on the true driving forces behind the marketing throne.
by Rex Hammock Marketing
B2B Customer Segmentation: 6 Ways to Quickly Identify Target Market
6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.
by Brandon HickieMarketing
Are You Sure You’re Ready to Implement Marketing Automation?
B2B marketing strategist Brian Carroll sheds light on 3 things you need to understand before you can even hope to successfully implement marketing automation.
by Brian CarrollMarketing
Should My Startup Be “Going Google”?
Marketing strategist Nate Riggs highlights the five competitive advantages small businesses can harness by "Going Google".
by Nate RiggsMarketing
5 Incredible Qualities Your First Content Marketing Hire Must Have
Rob Yoegel, Content Marketing Director at Monetate, identifies the amazing abilities and superhuman skills to look for in your first content marketing hire.
by Rob YoegelMarketing
SaaS Marketing: Product Demo or Free Trial?
It’s not necessarily free trial or bust. There is more than one way to prove the effectiveness of your product.…
by Peter Cohen