Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.