Product-Led Growth
Product-Led Growth
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing…
by Kyle Poyar Product-Led Growth
Does business growth hinge on customer success? We think yes.
Customer Success is necessary for product-led business growth—don't believe us? Read this article.
by Chris Gaertner Product-Led Growth
Top 3 Things We Learned from PLG123 in 2021
With $1 billion ARR, over 100% year over year growth, and a $40 billion valuation, Canva is absolutely crushing it.…
by Meg Johnson Product-Led Growth
The Customer Success Managers’ Role in a Product-Led Growth Business
Customer Success Managers can be the hidden gems of product-led businesses. Here's how to ensure the two approaches align.
by Chris Gaertner Product-Led Growth
Budget Planning 2022: Product vs. Sales
It’s December – your 2022 budget is drafted, circulated, revised, completed and board approved… right? Perhaps it is, but there…
by Curt Townshend Product-Led Growth
Customer Success: Leading Growth Beyond Contract Close
Product-led growth (PLG) has amplified a noticeable change in how companies think about customer acquisition. What was once an upfront…
by Chris Gaertner Product-Led Growth
Product Differentiation: A Guide to Standing Out
Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.
by Shannon Curran Product-Led Growth
Massive Growth, IPOs, and PLG: Fifth Annual Financial & Operating Benchmarks Survey Results
Our fifth annual Financial & Operating Benchmarks Survey (formerly known as Expansion SaaS Benchmarks) takes a deeper look at the performance metrics behind some of the most successful SaaS businesses and identifies markers of long-term growth.
by Shannon Curran Product-Led Growth
2021 State of Usage-Based Pricing
NEW: Download our latest State of Usage-Based Pricing: Second Edition Software buying has evolved and SaaS companies are increasingly moving…
by Kyle Poyar