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Pricing mistakes

Product

How Dropbox Became the Fastest SaaS Company to Reach $1 Billion [Podcast]

Dropbox is a poster child for product led growth – they successfully became the fastest SaaS business to reach $1B.…

by Ashley Murphy
Mitigate SaaS risk

Product

Top 3 Ways to Mitigate SaaS Risks

Did you know that the tech industry is the most frequently sued sector, with software and programming being the most…

by Carl Niedbala

Product

How Atlassian Built a Growth Function from the Ground Up [Podcast]

User activation is an important part of any growth function, but many startups fail to focus on this area. Shaun…

by Ashley Murphy
SEO

Product

OpenView’s 2018 Expansion SaaS Benchmarks [Podcast]

Our 2018 Expansion SaaS Benchmarks are live! This year we surveyed over 400 companies, ranging from pre-revenue to $50M+ ARR…

by Ashley Murphy
Free software is the new marketing

Product

Free Software is the New Marketing

Let’s face it, there are a million and two ways to grow a SaaS business. You could hire an expensive…

by Wes Bush

Product

Close’s Steli Efti on Learning to Say No [Podcast]

Steli Efti, serial entrepreneur and current CEO of Close, is no stranger to success. But in 2017, when his company…

by Ashley Murphy
Pricing Change

Product

How to Actually Implement a Pricing Change

SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing…

by Kyle Poyar
UserIQ User Onboarding

Product

Top User Adoption & Onboarding Trends for 2018 [Report]

I don’t need to convince anyone that, for SaaS companies, recurring revenue is a make or break, or that keeping…

by Rachel Orston

Product

SingleGrain’s Eric Siu on Growth Hacking in the Era of Product Led SaaS [Podcast]

SingleGrain’s CEO, Eric Siu, is no stranger to the term “growth hacking.” His performance marketing agency has helped scale high…

by Ashley Murphy
Zendesk embraces AI

Product

How Zendesk embraced AI without losing its Zen

Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode…

by OpenView

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