Startup Strategy
Startup Strategy
Determining Sample Size: What Factors Matter for Brand Awareness Research?
This is the second post in a series of blog entries on how to plan out and execute a brand awareness research…
by Brandon Hickie Startup Strategy
Economic Model Part 7: Everyone Loves an Economic Engine
Everyone loves an economic engine ... can everyone see yours?
by Scott Maxwell Startup Strategy
The Value of Simplicity in Business Software
What might business software companies learn from the makers of Angry Birds? To respect your users by not making your software unnecessarily complex.
by Nick Petri Startup Strategy
Don’t Worry: Content Marketing Can’t Kill Social Media
Rumors of social media's demise (at the hands of content marketing) have been greatly exaggerated.
by Amanda Maksymiw Startup Strategy
In Recruiting, Go Ahead — Challenge Your Prospect!
When speaking with a prospect, we often want to sugar-coat things and agree with everything they say. Next time, try a little reverse psychology: a challenge.
by Victor Mahillon Startup Strategy
Pick Up the Phone! How to Excel at a Phone Interview
How to make your next phone interview your last one for a while. (in a good way)
by Lindsey Gurian Startup Strategy
New Marketing Channels: Winning by Going Off the Beaten Path
How can fleet-footed upstarts challenge flat-footed incumbents who have grown rich in the increasingly competitive marketing environment?
by Tien-Anh Nguyen Startup Strategy
Interviewing: The 5 Essential Questions Every Candidate Should Be Asked
Ask your candidate these five questions to save yourself embarrassment or disappointment farther down the line in the interviewing process.
by Jessica Ray Startup Strategy
Recruiting: Mindset of a Matchmaker
Recruiting can be a lot like matchmaking. Here's how to spot two compatible lovers, get them talking, and set them up for a long-term business relationship.
by Katy Smigowski