Startup Strategy
Startup Strategy
Why You Need a Superstar Market Data Analyst to Support Your Strategy Development
Why hire a market data analyst? Recently, I fielded several requests from our portfolio companies in looking for potential support…
by Tien-Anh NguyenStartup Strategy
Are You Interviewing The Right Candidate for The Right Job?
After attending a Sales Execution Workshop this morning by Rich Chiarello (CEO, Above the Line), I realized a few key…
by Katy Smigowski Startup Strategy
Market Research Interview Script Writing Tips
From time to time on this blog, I write market researcher how to guides and share tips and tricks of…
by Brandon Hickie Startup Strategy
Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 2 of 4 – Selling Value
In my previous post I explained that the conditions in many technology markets are highly competitive. Today’s software companies must…
by Ori Yankelev Startup Strategy
Market Research Interview Questions: Choosing the Right Style
Last week, I wrote a blog post on 6 tips for writing a better market research interview script. This week,…
by Brandon Hickie Startup Strategy
Online Sleuthing Techniques to Learn about Your Competitors’ Marketing Tactics
How to find cool marketing channels and tactics that competitors and related vendors are using? In a comprehensive analysis of…
by Tien-Anh Nguyen Startup Strategy
Can You do Market Research for Free? Yes, With Your Own Internal Databases!
Commonly overlooked but invaluable sources of customer data Good market research is essential to developing and executing great marketing strategies.…
by Tien-Anh NguyenStartup Strategy
Metrics for Startup Success: C’mon Get Happy!
Scott Crabtree explains why happiness is the new metric for startup success and the best way to promote employee development and employee retention.
by Contributing Author Startup Strategy
Economic Model Part 6: Characteristics of Attractive Economic Models
This is the Sixth in a series of posts that I am writing aimed at helping entrepreneurs maximize their economic…
by Scott Maxwell