Startup Strategy
Startup Strategy
In Startup Recruitment, Agility is Required
Recruiting for a corporation is so incredibly different to recruiting for an expansion stage technology startup. In a Fortune 500…
by Victor Mahillon Startup Strategy
Working with Your Board: 10 Tips for CEOs
Whenever OpenView Partners invests growth capital in a new expansion stage portfolio company, we work hard with the CEOs and…
by George Roberts Startup Strategy
Sales Process Breakdowns: Misinformed Reports Lead to Missed Opportunities
This is the final installment in a series on three common breakdowns in the expansion stage sales process. You can…
by Brian Zimmerman Startup Strategy
Which Country is the Most Startup-Friendly?
Do you wonder how the U.S. stacks up to overseas competition when it comes to the ease of launching a…
by Contributing Author Startup Strategy
6 Traditional Marketing Techniques That You Need to Try!
With all of the buzz around newer techniques with names like inbound marketing, social media marketing, and mobile marketing, I…
by Scott Maxwell Startup Strategy
Marketing vs. Sales: 3 Clarifying Points to Become Friction-Free!
The Marketing/Sales Friction Sales VP: “Marketing does not deliver us enough leads and the leads they do deliver are terrible. …
by Scott Maxwell Startup Strategy
Content Marketing: How Should Your Story Begin?
If there’s one point that’s been driven home in the content marketing world lately, it’s that everything begins with your…
by Brendan Cournoyer Startup Strategy
Are You Married to Your Startup’s Business Model? Time to Pivot (Part 2)
In Part 1, I described how a company can—and often must—pivot away from its original business model to achieve success.…
by Nick Petri Startup Strategy
How to Optimize Your LinkedIn Company Profile Page
Last week, I wrote a blog post about the release of LinkedIn’s company status updates and their importance in a…
by Brandon Hickie