Startup Strategy
Startup Strategy
How ‘Moneyball’ Can Help Startups Hit Hiring Home Runs
You’ve probably heard of Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game. And if you haven’t read…
by Contributing Author Startup Strategy
Salespeople: Enough With the Excuses!
I recently watched a video featuring a Sandler sales trainer, Jody Williamson. He made the point that we are living…
by OpenView Startup Strategy
It’s Not About the Roles, It’s About the Goals!
I took a JetBlue flight recently where I had a center seat. With a 6’3″ frame, a center seat is…
by Scott Maxwell Startup Strategy
Entrepreneurs, What’s the Best Bit of Advice You’ve Been Given?
This question was posed on Quora, and received a ton of answers, including my own. Given how popular it is,…
by Firas Raouf Startup Strategy
Event Marketing Planning Tips: How to Choose the Best Events?
Trying to identify which events to get involved with and/or sponsor can be a difficult chore for a marketing team…
by Brandon Hickie Startup Strategy
Marketing Beyond the Basics: 4 Fresh Areas for New Marketers
Last week I wrote about the essential skills young marketers at technology startups should have. However, those just covered the…
by Tien-Anh NguyenStartup Strategy
3 Tips for Startup Success In a Down Economy
General Electric. IBM. General Motors. Microsoft. Apple. What do those companies all have in common? They were all started during…
by Josh Zywien Startup Strategy
A Lesson in Workforce Planning from BMW
I recently caught a rerun of BMW: A Driving Obsession, a one-hour CNBC special about the German car giant hosted…
by Jessica Ray Startup Strategy
Targeted Display Advertising Tactics to Increase ROI
Last week I speculated about the imminent demise of print newspapers as advertisers flee to greener pastures on the Internet. Now…
by Nick Petri