Startup Strategy
Startup Strategy
The Missing Ingredient: Strategic Marketing to the “Money Guys”
Most expansion stage companies execute marketing strategies for their target prospects who help them build their customer base over the long…
by Scott Maxwell Startup Strategy
Corporate Recruiting: Don’t Hate Me ‘cos Your Company Sucks
I got called out the other day by a sales manager from another company for trying to recruit one of…
by Victor Mahillon Startup Strategy
David and Goliath… A Story Of Disruptive Innovation
Issac Shi is the CTO and Chief Software Architect for Prognosis Health Information Systems, a portfolio company located in Houston…
by George RobertsStartup Strategy
Capital Equipment Loans and Leases: What Startups Need to Know
Financing equipment for growth is a necessary part of a startup’s development. But as with all things, there is a right…
by Contributing Author Startup Strategy
6 Crisis Management Mistakes to Avoid
Has your company done a crisis risk assessment to identify which crises are most likely to affect its business? Have you evaluated a crisis’ potential…
by Brandon Hickie Startup Strategy
Marketing Strategies: The Troubles of a Modern Marketer
Back in the day, marketers only needed to worry about sending press releases, buying print ads, attending tradeshows, sending email…
by Amanda Maksymiw Startup Strategy
What a CEO Can Learn From a NASCAR Driver
I have written many blogs about leadership in building great teams and establishing the right culture in expansion stage companies.…
by Brian ZimmermanStartup Strategy
Customer Focus: Are Customers Truly the Focus of Your Organization?
One of the first questions we ask any investment prospect during our due diligence is very simply: “How well do…
by Tien-Anh Nguyen Startup Strategy
Revenue Growth: Free Up Your Sales Force for Selling
As a Venture Partner at OpenView Partners in Boston we focus on investing growth capital in expansion stage software or…
by George Roberts